RIDGEFIELD PARK, N.J. March 4, 2010 – Samsung Electronics America Inc., a subsidiary of Samsung Electronics Corporation, will launch the new line of multimedia powerhouse R80 series notebooks at Best Buy stores and on BestBuy.com on March 7th. The new line features Blu-ray Disc drives, nVIDIA GeForce graphics cards and Samsung’s unique Crystal Wave design. Best Buy also features Samsung’s stylish N210 netbook currently on sale in stores. “Best Buy continues to be an important retail partner for Samsung, and we’re excited to offer a range of notebook and netbook options to our customers that deliver exceptional craftsmanship and performance,” said Todd Bouman, director of product marketing at Samsung Electronics Information Technology Division. “True to Samsung’s unique, customer-focused design aesthetic, these mobile PCs are flexible enough to be used as mobile devices or desktop replacements for all-day use.”MULTIMEDIA POWERHOUSE NOTEBOOKSThe R80 series of notebooks are perfect for watching movies both at home and on the go with a built in Blu-ray optical drive. Additionally, the nVIDIA GeForce graphics card included in the R580 and R780 will appeal to the gamer in any household. The HD LED displays (17.3” – R780, 15.6” – R580, 14.0” – R480) provide the sharpest images and boldest colors with a proper 16:9 aspect ratio. With a built-in Webcam and integrated microphone, they are ideal for use communicating with friends and family over Skype or other VoIP networks. With an HDMI output, these models are perfect for college students or anyone who wants to play Blu-ray movies or stream HD video directly to their TV.“Samsung’s notebooks are a great addition to our computer assortment,” said Kelley Noreen, senior merchant at Best Buy, “especially for those customers who are looking for a multimedia PC experience.” The R80 series will be available for sale at Best Buy beginning March 7:R480: $729.99 R580: $829.99 R780: $929.99 (available exclusively on BestBuy.com) A NETBOOK THAT BLENDS DESIGN AND PERFORMANCEWith its scratch-resistant, polished pearl white design, non-glare display and nearly full-sized island keyboard, the Samsung N210 netbook is both stylish and user friendly. The HyperSpace “Instant On” capability allows the device to turn on and immediately go online without waiting for Windows to boot, while the Samsung Battery Extender allows your PC to conserve more battery power. With 7 hours of battery life* and weighing just 2.82lbs., the Samsung N210 can be used for long periods, whether in the office or on the move. The N210 is currently available at Best Buy for $379. *These specs have been updated.Samsung N210CPU: Intel® Atom™ N450 Processor Genuine Windows® 7 Starter Edition Memory: 1GB DDR2 Screen: 10.1” WSVGA Resolution: 1024×600 Graphics: Intel GMA 3150 Speakers: 3 W Stereo Speaker (1.5 W x 2) Audio technology: HD Audio Web camera: 0.3MP Internal microphone Hard Drive: 250GB 5400 RPM Wireless LAN: 802.11bg/n LAN: 10/100 Ethernet 2.82 lbs. Samsung R480CPU: Intel® Core™ i3 Processor Genuine Windows® 7 Home Premium (64bit) Memory: 4GB (DDR3 / 2GB x 2) Screen: 14.0” LED HD Resolution: 1366 x 768 Graphics: Intel® GMA 4500MHD Optical Drive: Blu-ray Speakers: 3 W Stereo Speaker (1.5 W x 2) Audio technology: HD Audio Web camera: 0.3 MP HDMI port Hard Drive: 500GB 5400 RPM Wireless LAN: 802.11bg/n LAN: Gigabit Ethernet 5.07 lbs. Samsung R580CPU: Intel® Core™ i5 Processor Genuine Windows® 7 Home Premium (64bit) Memory: 4GB (DDR3 / 2GB x 2) Screen: 15.6″ LED HD Resolution: 1366 x 768 Graphics: nVIDIA GeForce 310M Optical Drive: Blu-ray Speakers: 3 W Stereo Speaker (1.5 W x 2) Audio technology: HD Audio Web camera: 1.3 MP HDMI port Hard Drive: 500GB 5400 RPM Wireless LAN: 802.11bg/n LAN: Gigabit Ethernet 5.7 lbs. Samsung R780CPU: Intel® Core™ i5 Processor Genuine Windows® 7 Home Premium (64bit) Memory: 4 GB (DDR3 / 2GB x 2) Display: 17.3″ LED HD+ Resolution: 1600 x 900 Graphics: nVIDIA GeForce GT 330M Optical Drive: Super Multi Dual Layer Speakers: 4 W Stereo Speaker (2 W x 2) Audio technology: HD Audio Webcam: 1.3 MP HDMI port Hard Drive: 500GB 5400 RPM Wireless LAN: 802.11bg/n LAN: Gigabit Ethernet Bluetooth 2.1 + EDR 6.26 lbs. About Samsung Electronics America Information Technology Division Samsung’s Information Technology Division (ITD) is one of the fastest growing IT companies in the U.S., and is committed to serving the IT needs of consumers ranging from the home user to the Fortune 500 elite, and supports the valued channel partners who serve our customers. Offering innovative solutions and award-winning designs, Samsung ITD presents a complete line of award-winning color and mono-laser printing solutions, desktop monitors, notebook computers, digital signage solutions and projectors. Based in Ridgefield Park, N.J., ITD is a division of Samsung Electronics America (SEA), a U.S. subsidiary of Samsung Electronics Company, Ltd. (SEC). For more information, please visit www.samsung.com or call 1-800-SAMSUNG. About Samsung Electronics America, Inc. Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information.About Samsung ElectronicsSamsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company is recognized as one of the fastest growing global brands. Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

–(Samsung)–

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RIDGEFIELD PARK, NJ, March 5, 2010 — Samsung Electronics America Inc., a market leader and award-winning innovator in consumer electronics, today announced it will bring the first ever view of Hollywood’s red carpet arrivals live in 3D to guests at an invitation only viewing event at the Four Seasons Hotel Los Angeles at Beverly Hills on Sunday, March 7, 2010. The exclusive event will feature a special closed circuit 3D feed from KABC-TV’s ‘On the Red Carpet’ live local pre-show that will be seen on Samsung award-winning 3D LED TVs. “We are thrilled to be the first to bring the wonder of 3D to Hollywood’s biggest night of the year,” said Peggy Ang, vice president of marketing at Samsung Electronics America. “Samsung recognizes that strong content remains critical to the adoption of 3D technologies and this represents a taste of the new dimension of home entertainment that we’ll soon deliver.” The centerpiece of the event will be Samsung’s 3D LED TVs, featuring a first-of-its-kind built-in 3D processor for an unbelievable, immersive viewing experience. The event is an industry first-of-its-kind. It is also Samsung’s first 3D viewing party since it unveiled its complete 3D home entertainment solution as part of the world’s largest 3D-capable product line-up at the Consumer Electronics Show (CES) in January. Samsung’s completed 3D experience will be available in the first half of 2010. About Samsung Electronics America, Inc. Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information.

–(Samsung)–

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LONDON, United Kingdom – December 8th, 2009,- Samsung Electronics Co. Ltd., a leading mobile phone provider, today unveils its new smartphone platform, Samsung bada. At this unveiling, Samsung showcases the bada SDK (Software Development Kit) for partners and presents the unique benefits and unprecedented opportunities that the bada platform will bring to developers, mobile operators and consumers. Samsung bada is a driving force in accomplishing Samsung’s vision of a ‘smartphone for everyone.’ To achieve this vision, Samsung bada offers a feature-rich platform for enhanced mobile experiences for consumers, and a complete mobile ecosystem through a developer support program that both the application store and consumers will benefit from. Based on Samsung’s accumulated expertise in developing advanced mobile phones, the company will allow its users to enjoy the ultimate mobile experience through superb features. Dr Hosoo Lee, Executive Vice President and Head of the Media Solution Center at Samsung Electronics said, “In providing Samsung bada, I believe that Samsung will become a true leader in the mobile industry; offering a wider range of smartphone choices for consumers.” He added, “At the same time, Samsung bada presents a powerful opportunity for developers to get their applications onto an unprecedented number of Samsung devices across the world.“ Samsung bada, meaning Ocean in Korean, possesses the following key characteristics: User-interactiveBased on Samsung’s signature TouchWiz User Interface, Samsung bada platform provides an easy, simple, and intuitive UI without compromising efficiency. To enhance creativity and user interactivity, Samsung bada provides flash control, web control, motion sensing, fine-tuned vibration control, and face detection. Also, it supports sensor-based, context-aware applications. By using various sensors such as accelerometers, tilt, weather, proximity, and activity sensors, application developers can easily implement context-aware interactive applications. Service-orientedSamsung bada differentiates its position by supporting various service-centric features such as social networking, device synchronization, content management, location-based services, and commerce services – all supported by back-end bada servers. These ground-breaking developer-friendly features support developers to implement various services without additional effort. Open and configurableSamsung bada enables developers to take full advantage of mobile device capabilities to create compelling applications with ease. Applications can use device functions to make phone calls, send messages, or access the contact list. Also, various service applications can share information such as personal profiles, social relations, schedules, or contents with a simple user confirmation in order to provide services with greater personal relevance and cooperative service extension. The flexibility of the bada platform makes it applicable to a wide range of devices than any other mobile operating system. Attendees at today’s launch event will also be introduced to the new Samsung bada Developer Challenge. The Challenge is the first chance for developers to win a share of a US$2,700,000 prize fund, simply by using the features of the new bada platform to build a wide variety of applications for bada devices. The competition is one of the largest ever for developers of mobile software and is testament to Samsung’s commitment to the new bada platform. Samsung is also set to announce a series of Developer Days to take place across the world during 2010. Open to all developers, the initial events will be held in Seoul, London and San Francisco, with more events following as the year progresses. The event will also feature insights from current bada development partners including micro blogging service Twitter, movies and games rental outlet Blockbuster, Video and iconic games developers CAPCOM, EA Mobile, and Gameloft . Each partner outlined their vision for the future of mobile apps and how they believe that bada will play a key role in the advance of app services to a wider audience in years to come. “Our heritage is games machines and arcade machines but we’re eagerly branching out to make the most of mobile,” said General Manager of Online Business Division, Yasuhiro Sumida from CAPCOM. “We recognise our customers aren’t all about games in their homes but want them when they’re out and about, in the palm of their hand. To help us make this move into mobile we want to make sure we are working with the right partner. bada is accessible, open to all and very easy to use.” “Congratulations to Samsung on the launch of bada. It is great to see one of the world’s leading handset manufacturers embrace software and services on mobile devices so wholeheartedly and wish them all the best,” said Luca Pagano, Vice President, EMEA Publishing, EA Mobile. “The marriage of great games on the right devices is something we take very seriously at EA Mobile and we are excited to light up the upcoming handsets with our high quality games in 2010.” “We are pleased to once again collaborate with Samsung and launch our games on the bada mobile platform,” said Michel Guillemot, chairman and CEO, Gameloft. “With nearly 100 million Gameloft games downloaded by Samsung users worldwide, it is quite clear that our games on these devices have made significant impact with consumers over the years. Utilizing the new generation device’s technological capabilities we plan to enrich the consumer gaming experience. Samsung bada offers a new and exciting digital distribution channel for Gameloft titles, as well as an additional outlet for users searching for high quality entertainment.” For further information please visit the bada website (http://developer.bada.com). About Samsung Electronics Co. LtdSamsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

–(Samsung)–

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LAS VEGAS, Jan. 7, 2008 – Samsung Electronics America Inc., a subsidiary of Samsung Electronics Corporation, the number one monitor brand in the world, announced today the addition of a super-thin LED monitor to its “Touch of Color” (ToC™) family – the P2370L. This new high-end, model has a Light Emitting Diode Back Light Unit (LED BLU), instead of the cold cathode fluorescent lamps (CCFL) found in standard LCD displays, and reproduces more vibrant color and higher contrast ratios than other monitors. With its sophistication-meets-high technology form factor, the P2370L display will ship in late first quarter with an MSRP of $399.The monitor’s ToC design technology has an ultra-thin wrapper of just 16.5mm (0.65-inches) and is a great fit for any home or office environment, helping to maximize desktop real estate and minimize its physical and carbon footprint reduced. Key eco-friendly benefits of the P2370L model include LED fluorescent lamps that do not contain harmful elements such as mercury or lead, consumption of 30% less energy and a longer life than a standard CCFL backlit unit. In addition, the ToC manufacturing process eliminates harmful paints and sprays to enhance the recyclability of the entire monitor.“As one would expect from Samsung, the P2370L represents the pinnacle of premium display craftsmanship as a high-end monitor that is sophisticated in not only appearance, but in the quality and performance it offers and in how it impacts the environment,” said R.A Atanus, Vice President of Product Marketing at Samsung Electronics’ Information Technology Division. “This monitor is truly a leadership product that will further solidify Samsung’s position as the foremost authority in the design, engineering and performance of displays worldwide.”The P2370L uses white LEDs and has a ultra-high contrast ratio of 2M:1. The monitor also has an ultra fast 2ms (GTG) video response time and offers a 1080p full-HD experience. The P2370L display’s transparent, crystal-like, bezel frame has blue gradation that gives it a glass-like appearance, and helps to reduce the reflection of light to decrease glare. The model also has a unique glass stand neck that gives the illusion that the monitor is floating. It is also equipped with Samsung’s dual-injection technology that lends it a smooth, finished appearance without any screws or joints.The P2370L is designed so that there are no obtrusive buttons on the front or sides on the panel. Instead, each display features Samsung’s unique Startlight Touch Controls which integrate the On Screen Display (OSD) buttons into the bezel for a seamless look and feel.P2370L LED BLU Monitor• White LEDs• Ultra-thin, 16.5mm design• Ultra-high contrast ratio of 2M:1• Ultra fast 2ms (GTG) video response time• DVI-I Input• Offers a 1080p full-HD experience• Touch of Color” (ToC™) technology• Crystal-like bezel frame to help reduce glare• Swivel stand for optimal screen positioning• Starlight Touch ControlsAll monitors are available through Samsung resellers and distribution channels, which can be located by calling 1-800-SAMSUNG or by visiting www.samsung.com. Samsung Power Partners receive special promotions, lead referrals, training and technical support, as well as collateral and marketing materials. To find out more about becoming a Samsung Power Partner, visit www.samsungpartner.com. Samsung Electronics America’s CES press releases, product images and video content is available at www.samsung.com/icespress and its recently launched newsroom at www.samsung.com/newsroomAbout Samsung Electronics America Information Technology DivisionSamsung’s Information Technology Division (ITD) markets a complete line of award-winning LCD Monitor products, including professional large format LCD and Plasma displays. ITD also markets an award-winning line of color and monochrome laser printers and multifunction devices, and the new family of notebook PC including the innovative Samsung Q1 Ultra-Mobile Personal Computers (UMPC). Samsung ITD is committed to supporting the needs of its channel partners in the professional, commercial, corporate, and SOHO markets. Based in Ridgefield Park, New Jersey, ITD is a division of Samsung Electronics America (SEA), a U.S. subsidiary of Samsung Electronics Company, Ltd. (SEC). The SEA organization oversees the North American operations of Samsung including Samsung Telecommunications America, LP, Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. Please visit www.samsung.com for more information or call 1-800-SAMSUNG.About Samsung Electronics Company Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$105 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of two main business units: Digital Media & Communications and Device Solution. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

–(Samsung)–

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RIDGEFIELD PARK, N.J., July 23, 2008 – Samsung Electronics America Inc., the market leader in flat screen HDTV design and innovation, offers consumers more options for bringing a “Touch of Color” to their home entertainment center with the Series 6 630 LCD HDTVs. The bezel of the LCD HDTVs incorporates Samsung’s ToC™ (Touch of Color) design now with a new, narrower frame. Accentuating the forward-thinking design, the Series 6 630 delivers a stunning full HD 1080p picture with up to a 40,000:1 dynamic contrast ratio, and utilizes Samsung’s latest Auto Motion Plus 120Hz™ technology for pristine picture clarity even with the fastest onscreen action. “The Series 6 630 LCD HDTVs carry the quality that has helped make Samsung HDTVs a first choice for both consumers looking to step up to full HD entertainment, and home theater aficionados alike,” said Jonas Tanenbaum, Vice President of LCD Television Marketing at Samsung Electronics America. “With the revolutionary ‘Touch of Color’ narrow bezel and advanced 1080p and entry to 120Hz picture technology, the Series 6 630 LCDs are a worthy balance of both the latest features and design elements available today.”Touch of Color™Samsung’s Series 6 630 flat screen LCDs with the narrow Touch of Color bezel employ dual-injection molding technology which embeds color material rather than using paint or dye. By controlling the density of the transparent and opaque material used in the process, the resulting bezel mimics a natural sunset with distinct red and black gradation. Ambient light levels can adjust the strength of the red hue’s brightness, and the narrow bezel ensures viewers are not distracted from enjoying their favorite movies, sports, games, and more onscreen. Since color is infused into the TV’s bezel and not painted on, no VOC’s (Volatile Organic Compounds) are emitted for lower CO2 emissions during production. The idea of ToC ultimately stems from Samsung’s desire to give consumers a well-designed HDTV that fits into any home both as an entertainment hub, and as an interior decoration.WiseLink™With the USB 2.0 interface on the Series 6 630 LCD, consumers can instantly access and sort through MP3 audio and JPEG images found on a flash memory drive. Share favorite songs and pictures with the entire family in the comfort of your living room rather than huddling around a computer.Wide Color Enhancer 2Samsung’s Wide Color Enhancer 2 technology maximizes the expanded color range used in HDTV broadcasting. Reds, greens, and blues are strengthened to bring depth and intensity to images that may appear weak on another display, allowing consumers to appreciate the look originally intended by the movie’s director, or game’s developer.Auto Motion Plus 120Hz™Designed to minimize the motion judder and image blurring that can occur in fast-paced action scenes or sports broadcasts, Samsung’s Auto Motion Plus 120Hz™ technology featured in the Series 6 630 LCD, estimates and inserts an extra frame between frames to create a smoother viewing experience. The extra frame makes images flow seamlessly, allowing even the fastest action scenes to be presented with precision and clarity.EnergyStar® Rated Aligned with Samsung’s efforts to combine technological advancement with environmental awareness, Samsung’s Series 6 630 LCDs feature a unique “EnergySaving Mode” that ensures the HDTV is compliant with the EPA’s EnergyStar® rating system. By adjusting the HDTV’s backlight brightness with a Low, Medium or High selection, power consumption is decreased substantially compared to similar 2007 models. The Series 6 630 Full HD LCD TVs will be available in August in 40” class (39.9-inch measured diagonally), 46” class (45.9-inch measured diagonally), and 52” class (52.2-inch measured diagonally) sizes. (Model numbers: LN40A630, LN46A630 and LN52A630)About Samsung Electronics America, Inc. Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, advanced digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, refrigerators and laundry machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. and is the only manufacturer that produces all four major digital television technologies. Please visit www.samsung.com for more information.

–(Samsung)–

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Ridgefield Park, NJ, January 20, 2010—As part of its continuous effort to provide exceptional service to its customers, Samsung Electronics’ Customer Satisfaction Division announced the launch of its Samsung Product Support TV (SPSTV) initiative. SPSTV is an Internet-based, live streaming television “channel” produced and hosted by Samsung that will feature a lineup of live shows, how-to videos, and interactive chat sessions that will offer customers a way to improve their understanding of their Samsung products. Initial pilot episodes titled, “Keep it Simple” is a live show covering topics from Samsung Digital Televisions to Samsung Mobile Phones. The show also allows viewers to ask questions through a real-time chat session, which the hosts answer toward the end of the show. Samsung has developed a team of enthusiastic product experts who will regularly broadcast from the SPSTV studio, bringing product insight and knowledge to viewers who may be interested in buying a Samsung product, or have already made a purchase and need further support. “We’re really excited about SPSTV, we are aiming for a fun and friendly way to engage our consumers, and give them a positive experience,” says Myles Jordan, co-host of Keep it Simple, “Whenever customers need instant product support for a new purchase, we can provide them live, hands-on customer support to help them troubleshoot through any issue.” “Samsung is looking to lead the consumer electronics industry in hosting a live stream video channel, and we are excited about adding this to the current portfolio of product support services we already offer to our customers,” said Christopher Kim, Senior Manager, Samsung Customer Satisfaction Division. “Samsung is constantly striving to maintain its position as one of the industry leaders in customer service, and SPSTV is an innovative initiative that effectively offers solutions and information to their customers.” SPSTV officially launched on January 7, 2010, broadcasting from the International Consumer Electronics Show (CES) in Las Vegas, NV. Viewers can currently tune in to SPSTV at wwww.samsung.com/spstv to view pilot episodes of “Keep it Simple” as well as their library of how-to videos.About Samsung Electronics America, Inc. Samsung Electronics America, Inc. (SEA), based in Ridgefield Park, NJ, is a subsidiary of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung’s North American operations including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. For more information, please visit www.samsung.com

–(Samsung)–

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SEOUL, Korea – December 14, 2009 – Samsung Electronics Co., Ltd., the leading mobile phone and equipment provider, has announced the commercial availability of its 4G Long Term Evolution (LTE) dongle in Sweden and Norway. From today, TeliaSonera begins offering commercial Samsung LTE dongles (Model Name: GT-B3710) for customers in Stockholm, Sweden and in Oslo, Norway. The introduction of the commercial dongle follows the announcement in October about TeliaSonera’s selection of Samsung as its 4G device provider. Customers in Sweden and Norway can now enjoy maximum download speeds of 100 Mbps in 4G, which is ten times faster than the speed of the current ‘Turbo 3G’ service. TeliaSonera’s LTE service is the world’s first commercialization and will open up new possibilities for customers to enjoy the benefits of high-speed data service on their laptops, such as advanced web TV broadcasting, online gaming and web conferencing.“We are very excited to be part of the world’s first LTE commercial service from TeliaSonera. It is a truly historic step forward in the mobile industry,” said JK Shin, executive vice president and head of the Mobile Communications Division at Samsung Electronics. “As an industry leader and innovator, Samsung will continue to offer the most advanced mobile technology to satisfy consumers’ unmet needs.”“We are very proud to be the first operator in the world to offer our customers 4G services. Thanks to the successful cooperation with Samsung we can offer 4G to our customers in Sweden and Norway earlier than originally planned,” says Kenneth Karlberg, President and Head of Mobility Services, TeliaSonera. Samsung’s LTE dongle (Model name: GT-B3710) can be connected to a laptop computer or other portable devices via USB. The dongle incorporates Samsung’s in-house developed LTE modem chip, branded Kalmia, and supports 2.6 GHz band for LTE service. Samsung’s LTE solution is fully compliant with the latest 3rd Generation Partnership Project (3GPP) LTE Release 8 (Rel-8) standard. Samsung will provide an updated version of USB dongle, which offers backward compatibility to LTE, HSPA, and EDGE service, in the first half of 2010. About Samsung ElectronicsSamsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.comAbout TeliaSoneraTeliaSonera provides telecommunication services in the Nordic and Baltic countries, the emerging markets of Eurasia, including Russia and Turkey, and in Spain. We are the leading European provider of quality cross-border voice, IP and capacity services, provided through our wholly-owned international carrier network. In 2008, TeliaSonera’s net sales amounted to SEK 104 billion, and at the end of December 2008 the total number of subscriptions was 135 million in 20 countries. The TeliaSonera share is listed on NASDAQ OMX Stockholm and NASDAQ OMX Helsinki. Simplicity and service are important tools for us in creating profitable growth and value for our customers and shareholders. Read more at www.teliasonera.com

–(Samsung)–

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LAS VEGAS, January 6, 2010 – Samsung Electronics Co., Ltd., a market leader and award-winning innovator in consumer electronics, today unveiled its 2010 line of standalone AV Receivers, further demonstrating the company’s commitment to delivering premium audio experiences to consumers. Each of the new standalone AV Receiver models – the 7.2-channel HW-C700 and 5.1-channel HW-C500 – feature Samsung’s new Crystal Amplifier Pro technologies that bring the audio experience that consumers expect from a movie theater, into the home. The lineup features a stylish design aimed at complementing the 2010 lineup of Blu-ray players – for example, the HW-C700 was designed to be paired with the BD-C6500 Blu-ray player. For those wanting a complete solution, the HW-C560S and HW-C770S Home Theater Systems include matching speakers and an active subwoofer. Samsung’s new AV Receivers will be on display at Booth #11026 during the International Consumer Electronics Show, which will be held at the Las Vegas Convention Center, January 7 -10, 2010. “Our AV Receivers elevate our home theater offerings to a new category and bring the consumer a truly authentic audio experience,” said Sung-Ho Jun, Senior Vice President of Visual Display Division at Samsung Electronics. “We are proud to introduce this new line of products that offer an equally premium and flexible experience to consumers, whether they are looking for an all-in-one or an advanced audio solution – all with a sleek and modern design that people have come to expect from Samsung.” Samsung’s line of AV Receivers comes with the company’s group of Crystal Amplifier Pro technologies, which includes Multi-Variable Feedback and Intelligence Power features to ensure accurate sound reproduction. The Multi-Variable Feedback feature keeps unit-interfering playback noise to a minimum. Intelligence Power is applied when listening to music with a high volume variance, putting power to the amp when the volume suddenly peaks to avoid clipping. These technologies ensure the sounds listeners hear are as close to the original sound as possible.In addition, Samsung’s line of receivers come equipped with a certified iPod/iPhone dock to let consumers easily playback their portable music library in the living room. HW-C770S and the HW-C560S Deliver Complete Home Theater SolutionsFor people interested in the best-in-sound experience of these new premium standalone AV Receivers, but want the total package, Samsung is delivering 5.1 channel and 7.1 channel offerings as a complete Samsung Home Theater System with speakers and an active subwoofer. The HW-C770S and the HW-C560S combine a state-of-the-art audio experience with an all-in-one, beautifully designed package that matches the stunning design of other products in the 2010 Samsung home theater and HDTV lineup. This is a great option for those who want an affordable, powerful, all-in-one entertainment solution straight out of the box. Samsung’s press releases, video content and product images are available at www.samsung.com/newsroom. About Samsung Electronics Co., Ltd.Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company is recognized as one of the fastest growing global brands. Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

–(Samsung)–

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LAS VEGAS – January 4, 2010 – Samsung Electronics America, Inc., a market leader and award-winning innovator in consumer electronics, today unveiled two MP3 players designed for the media savvy and those concerned with managing their personal well-being.The IceTouch (YP-H1), featuring the world’s first 2-inch, full color, transparent Active Matrix Organic Light Emitting Diode (AMOLED) touch-screen display, functions as a DVD-quality video player, studio quality audio player, an ultra-portable photo album, an FM radio and even a portable storage device. The MyFit (YP-W1), which features the first wellness-promoting technology, helps users monitor stress level, fat thickness, calorie intake and burn, and exercise effectiveness. Both players received a 2010 CES “Innovations Honoree” award and will be on display at the Samsung booth #11026 during the International Consumer Electronics Show at the Las Vegas Convention Center, January 7 – 10, 2010. “In the world of MP3 players, companies need to continuously innovate and redefine the user experience, and we think we’ve done both of those things with the IceTouch and MyFit products,” said Reid Sullivan, senior vice president of Audio/Video and Digital Imaging Marketing at Samsung Electronics America. “Whether a consumer is looking for a multimedia device that offers unprecedented video playback quality or a multipurpose player they can use to help them get into shape when they go to the gym, Samsung has a solution to meet the needs of the consumer.” IceTouch 16GB Transparent AMOLED Touch-Screen MP3 Player In addition to the full-color transparent AMOLED touch screen, the IceTouch features a high-performance CPU and Samsung’s own “TouchWiz Sweep” interface, which is designed to provide a comfortable grip and give users new options for interacting with their player. Audio purists will appreciate the device’s new 5.1-channel sound enhancement technology and support for the MP3, WMA, OGG, FLAC, AAC, M4A, WAV and MP3HD audio codecs, and video hounds will love being able to playback MPEG4, WMV, H.264, Xvid and Divx files. The player also continually analyzes and adjusts audio levels to reflect the producer’s intended sound. The AMOLED screen casing is constructed using a dual-injection molding process and tempered glass and results in a smooth, durable and scratch-proof surface that is aesthetically pleasing and enjoyable to the touch. The IceTouch, which comes in white, can also be individually customized through separately sold color skins in pink, blue, purple and gray.MyFit Wellness Promoting MP3 PlayerAs the world’s first portable media player to integrate wellness management tools, such as stress and body fat levels and customized workout guides, MyFit helps users achieve wellness while enjoying their favorite music tracks. MyFit transcends basic playback of music and videos and enters the realm of wellness information and monitoring. Its unique features reflect the functional and stylistic nature of music enthusiasts while incorporating important applications and information for a fully-customizable device that encourages a healthy lifestyle. Music can be collected into a jogging playlist and a simple Tapping Control Jogging mode makes it easy to change to the next song without interrupting a workout. Breaking ground with the world’s first fat and stress sensors located on the top of the player, MyFit measures a user’s wellness indicators and contains an exercise management program to keep people on target with their fitness goals. A built-in accelerometer automatically tracks calories burned while jogging, and users can record their caloric consumption per meal with the included food calorie database. Additional wellness applications built into the MyFit include a water intake manager and smoking cessation utility. But more than helping to make consumers healthier, MyFit is a full-featured portable music player that features an FM radio tuner and Samsung’s DNSe 3.0 sound enhancement technology, which helps to overcome the inefficiencies and limitations of compressed audio files and generate a more realistic stereo sound. Media playback includes high quality compressed and lossless audio formats, such as MP3, WMA, OGG, and AAC, as well as MPEG4 and WMV video formats. The IceTouch and MyFit will be available in the first half of 2010 with 16GB and 8GB storage capacity, respectively. Samsung Electronics America’s CES press releases, video content and product images are available at www.samsung.com/newsroom. About Samsung Electronics America, Inc. Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, advanced digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, refrigerators and laundry machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. and is the only manufacturer that produces all four major digital television technologies. Please visit www.samsung.com for more information.

–(Samsung)–

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Las Vegas, NV (January 6, 2010) – Samsung Electronics America, Inc., a market leader and award winning innovator in consumer electronics, today announced three new stylish, ergonomically-designed compact digital camcorders which come fully equipped with an array of useful features. The SMX-C20, SMX-C24 and HMX-M20 all feature the same built-in 25 degree Active Angle Lens that was the hallmark design feature of their predecessors — the SMX-C10 and HMX-R10. Samsung’s innovative Active Angle Lens allows consumers to hold the camera more naturally, and has earned Samsung design awards and accolades from all over the world since first appearing in the SMX-C10 and HMX-R10 last year. The SMX-C20, SMX-C24 and HMX M20 will be on display during the 2010 International Consumer Electronics Show, January 7-10, 2010, in the Samsung booth #11026 in the Central Hall of the Las Vegas Convention Center. “The SMX-C20, SMX-C24, and HMX-M20 are ideal for a wide-range of consumers, said Mr. SangRyong Kim, Senior Vice President of Camcorder Team, Samsung Electronics. “These camcorders appeal to consumers’ demand for simplicity and features in a camcorder that allow them to get great results with minimal effort. Additionally, with Samsung’s Active Angle Lens as well as head-turning ToC design, consumers are able to look good and enjoy an added level of comfort while recording video.”Record in Style and Comfort The new SMX-C20, SMX-C24 and HMX-M20 add a level of style and beauty to shooting home videos. Both SMX models offer Samsung’s signature ToC design, which features a hint of color that is naturally blended into the deep black body of the camcorders to create an attractive crystalline appearance. To make shooting home videos more comfortable, all three of the new models boast Samsung’s Active Angle Lens design. Unlike traditional camcorders that force users to hold their arm up at a 90-degree angle while recording video, the Active Angle Lens design, exclusive to Samsung, allows users to hold the camcorder in a more relaxed and natural position due to the fact that the lens is angled downward by 25 degrees. This more natural recording position reduces the overall stress on the wrist and elbow and also removes the LCD screen from the user’s line of sight, enabling them to always keep an eye on their subject while recording. Record High-Quality Video & Digital Still Images Whether it’s documenting an unforgettable vacation or simply capturing the day to day antics of family and friends, Samsung’s new SMX-C20, SMX C24 and HMX-M20 give you access to the highest-quality video and still images. The SMX-C20 and SMX-C24 offer remarkable standard definition video recording at a resolution of 720×480. In addition, both camcorders offer the ability to quickly and easily capture still images at a resolution of two mega pixels. For those who want even higher-resolution or wish to enjoy the best possible results for viewing their content on their HDTV, the HMX-M20 offers full-HD, 1080/60p video recording. The HMX-M20 also utilizes Samsung’s Back Side Illumination (BSI) CMOS imaging sensor, which was created specifically to absorb more light than other conventional sensors and delivers unprecedented low-light performance. The HMX-M20 also boasts an 8x optical zoom / 12x intelli zoom and the ability to capture still images in stunning 12 mega-pixel resolution, further setting it apart from other camcorders in terms of image quality, versatility and ease of use. All three camcorders utilize H.264 compression, which allows you to record longer than camcorders using the typical MPEG2 format. The new Samsung SMX-C20 and SMX C24 also come with impressive 10x optical zooms and all three models are paired with Hyper Image Stabilization. Ideal for recording events from a great distance, the camcorders’ impressive optical zooms allow you to get in close to the action no matter how far away you may be. Access to such a powerful optical zoom can come in handy for any number of scenarios, ranging from recording your child’s soccer game from the sidelines to the sights and sounds of a trip to the city. Additionally, Samsung’s Hyper Image Stabilization gives you the ability to capture clear and stable video as it counteracts the negative effects of a shaky hand while recording, which can lead to blurry footage. Samsung also provides different memory options for recording footage with the new SMX-C20, SMX C24 and HMX-M20. With the SMX-C24, users can take advantage of 16GB of built-in flash memory. Users can also expand the camcorder’s memory capacity using the SD/SDHC memory card slot. The SMX-C20 and HMX-M20 do not feature internal memory and require the use of SD/SDHC media cards.Smart Features for Editing and Sharing The SMX-C20, SMX-C24 and HMX-M20 come equipped with Samsung’s play-edit-sharing program called intelli studio. The built-in intelli-studio software gives users the ability to connect the camcorder to any computer via USB and edit and play their video without having to install supporting software. The built-in intelli-studio software also helps simplify the way users upload and share their footage using today’s popular video sharing Web sites. For added convenience, a one-touch “upload” button, available directly on the camcorders, provides a direct connection to YouTube™, taking the hassle and confusion out of uploading footage. In addition, the SMX C20, SMX-C24, and HMX-M20 also provide options for basic on-camera editing, including the ability to merge and split video files. This can be done directly on the camcorders using their 230K-pixel, swiveling 2.7-inch wide LCD screens. Samsung also enhances the video recording experience for end-users thanks to several unique features, including time lapse recording, animated thumbnails and a versatile charging system. Time lapse recording allows users to program the camcorder to record at a pre-set interval of one image every one, three, five, 10, 15 or 30 seconds. Time lapse recording is especially useful for condensing extremely long events, such as rolling clouds on a sunny day, into a short, easy to-view video. Samsung’s animated thumbnail feature simplifies the way users search for video clips on the SMX-C20, SMX-C24, and HMX-M20. Each video clip saved on the camcorder is represented by a small thumbnail on the LCD screen. When scrolling through one’s videos, each thumbnail will provide a short playback of the video file when highlighted by the user allowing them to quickly preview each clip without having to view the entire shot. The camcorders also feature a versatile charging system. Users can either recharge the battery by connecting the camcorder to the supplied AC adapter or via USB while the camcorder is connected to a computer.Samsung Electronics America’s CES press releases, video content and product images are available at www.samsung.com/newsroom.About Samsung Electronics America, Inc. Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information.

–(Samsung)–

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